A new way to combine AI and human judgment to figure out what’s holding your company back and get the big stuff right. Then, bring that context into the tools you already use to stay aligned with what matters most.
You have a working product, two marketers, and eight weeks for the next campaign. Leads come from many teams, but onboarding users get value fastest. You’re thinking about making them your main audience.
You close most deals yourself. Two salespeople have joined, and you have the budget for a senior hire. You want sales to grow without needing you in every call.
Customers ask for a second product while users of the core product still need help getting started. Your team can fund one serious bet. You’re weighing a new build against fixing the core.
Three firms in a new market have asked to work with you. You have a small delivery team and a strong record at home. A wider launch could grow sales, but may need local support you do not yet have.
Build a clear picture of your situation. Test what holds up. Leave with a Strategy Brief and next steps.
Ask the right questions. Weigh what matters. Make decisions that stack.
Bring your question, what you want to change, and what you have to work with. Add useful files or ask your team for input.
Look at what helps, what gets in the way, what must be true, and what you could do next. Use thinking tools to explore a thought more closely.
Check the claims your decision rests on. Work through conflicts, gaps, and unknowns. Keep clear what holds up and what still needs a test.
See the answer, the smallest advantage worth building, and a roadmap. Your brief keeps the reasons and open questions with the plan.
Carry the outcome into Priorities. Use your brief in a Slack discussion or copy it into ChatGPT or Claude. Bring new findings back when the picture changes.
Thinking together
Combine what people know, challenge the plan together, and keep a clear record of what you decide.
Teams pay for the workflow we already have.
AlexThree prospects asked for custom reports.
SamMove between private Chat and a shared Canvas. Invite named teammates to edit the inputs, add context, and explore the decision from their perspective.
What should we check before committing the campaign budget?
Let’s speak with five prospects first. We need to know the problem is urgent.
Anchor a question to the approach, objective, or a phase. Contributors see the curated brief and can reply with evidence, questions, or concerns.
Check five prospects before expanding the campaign.
Reviewed by AlexReview suggested changes before applying them. Record the choice, who decides, the first move, and what would make you reconsider.
Track and manage priorities across decisions. Complete phases by marking them off. Stay on top of things.
Review eight lost deals
Compare the buying reasons
Agree what evidence would justify a change
Run the campaign
Agree a limit for exploratory work
Check the load each week
Use your Strategy Context Layer
Your Strategy Context Layer (SCL) is the bridge between your strategy, research, and work in digital tools.
Optional reminders let you review a strategic priority or get a question you should be asking. Pick up your strategy context whenever you need it in Slack or an AI tool.
Review what changed, what you learned, and whether the next phase should be revisited.
Open your briefAsk Foothold about the brief excerpts you approved for your workspace.
Keep the reasons closeStart with your Strategy Brief, including what you still need to test.
Bring strategy into the taskUse Strategic Intelligence
At key points, ask Strategic Intelligence to review your completed decisions for strengths, weaknesses, and recurring patterns. Keep useful findings as specific guidance for future decisions.
As you work through a decision, Foothold retrieves the latest company context saved in your account, alongside the guidance you chose to keep. The AI uses it as a private reference under strict access controls, without training it into the model.
Breakthrough objective
A first result new customers can reach without a call from our team.
Breakthrough objective
One customer segment whose buying reason we can explain, test and repeat.
Breakthrough objective
A sales motion someone other than the founder can use before we hire a leader to scale it.
Breakthrough objective
Evidence that the new product solves a buying problem our current product cannot.
Bring the real question, with the context that matters. Confidentiality comes with every Foothold plan.
How your information is protectedHave another question? Get in touch.
Bring the question that matters most. Work through it with structure. Choose your next move. Break your bottlenecks.
